The Social Networking giant,Facebook, is building a video music app -Lasso, where the user can record and share a video of themselves dancing on desired songs or lips synchronizing with songs. Lasso is designed to be a standalone application as a competitor to Musically. Musically is very popular in teens and pre-teen also.
Facebook’s video and Watch team member is building a video music app- Lasso. Facebook’s Lasso project comes from the investigation of the teen music app space since 2016. Social Networking giant is also began experimenting with a Lip Sync Live feature for live streaming karaoke.The company needs new ways to engage teens beyond Instagram and WhatsApp, and a standalone music app potentially free from its own branding.